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|Nike Unveils ‘Paint the Town’ Commercial Featuring Kevin Duran Set to Legendary Vocalist Sam Cooke's "Good Times" One of the Keystones of ABKCO's Catalog
Posted on Nov 25th, 2011
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Debuting Sunday, November 27, Nike’s Basketball Never Stops campaign continues with the commercial Paint the Town, featuring Kevin Durant. Busy throughout the summer playing basketball around the US and in China, KD has been known to pick up a game with anyone at anytime. In this spot he’s seen playing with various groups including local seniors, playing one-on-one with artist and friend J. Cole, and going head to head with truckers at a nearby gas station rest stop. Paint the Town is set to the song “Good Times” by legendary vocalist Sam Cooke.
The Basketball Never Stops campaign – including Paint the Town and previously launched Spotlight and Shine commercials – celebrates basketball players at all levels and their true love of the game and desire to play the game no matter the time or place.
The full BasketballNeverStops campaign comes to life online at http://on.fb.me/BNSHUB. This hub is the pulse of the campaign, aggregating content and enabling basketball players and fans to submit and tag content that shows how basketball never stops in their life. To participate, go to Facebook.com/nikebasketball or tag your posts on Facebook, Twitter, YouTube, Flickr, or Instagram with #BasketballNeverStops.
The Paint the Town spot was produced by Wieden + Kennedy Portland and Park Pictures (Los Angeles / New York) and directed by Lance Acord.