“Hilton Hotels & Resorts recently licensed “(I Can’t Get No) Satisfaction” by The Rolling Stones for their latest ad campaign. Ad Age writes:
Hilton Worldwide is inviting its customers to get more satisfaction from their bookings. This week, the hospitality giant is introducing a global advertising campaign, “Stop Clicking Around,” complete with broadcast and digital spots, billboards and The Rolling Stones. A 30-second spot, set to the Stones’ “(I Can’t Get No) Satisfaction,” encourages consumers to book directly through Hilton rather than waste time on third-party sites. The ad will air in a 60-second extended version as well as 15- and 6-second cuts.”
They message is that customers don’t have to shop around to different websites, they’ll get the best value when booking direct though Hilton.